Full form of WWF (World wildlife fund) -

WWF: World Wildlife fund.

WWF is stand  for world wildlife fund. In 2019, WWF adopted the new accounting guidance issued by the Financial Accounting Standards Board (FASB) regarding revenue and expenses. While WWF’s level of activity (both revenue and expenses) remained in line with FY18, the financial statements show a decline in programmatic activity. The decline is primarily due to the adoption of the new FASB standards. Under the standards, WWF’s programmatic spending represented 81% of total expenses, fundraising made up 13%, and finance and administration accounted for a modest 6%. Total net assets increased over FY18 to $375.0 million.

About HISTORY

In 1961, a limited number of organizations around the world—such as the International Union for the Conservation of Nature and Natural Resources (IUCN) and The Conservation Foundation—were trying to meet conservation needs, but were desperately short of funds.

The first call for broad support was the Morges Manifesto, signed in 1961 by 16 of the world’s leading conservationists, including biologist and African wildlife enthusiast Sir Julian Huxley, IUCN vice president Sir Peter Scott and director-general of the British Nature Conservancy E. M. Nicholson. The Morges Manifesto stated that while the expertise to protect the world environment existed, the financial support to achieve this protection did not. The decision was made to establish World Wildlife Fund as an international fundraising organization to work in collaboration with existing conservation groups and bring substantial financial support to the conservation movement on a worldwide scale.

WHO THEY ARE WORK.

For nearly 60 years, WWF has worked to help people and nature thrive.

As the world’s leading conservation organization, WWF works in more than 100 countries. At every level, we collaborate with people around the world develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.